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E-Commerce Edition 2010

Last year, trade Simba presented E-Book Publishing in 2009, the only report to date placed on the market e-book in proper perspective. Simba took the microphone to voice an interest in the future of e-books and presented independent and myth-busting on the analysis the most talked about (but mostly unknown) segment of business books.

Questions Again, Simba takes e-book directly to consumers in the form of an exclusive poll of American adults in 1800 and it is combined with additional analysis. In our second year of vote of a nationally representative sample of adults, E-Commerce Edition 2010 will see how things have changed on the market in a year and this which will be in store for the one before. This new edition includes a final analysis of the devices on which e-books are read, the results of the survey Kindle owner administered in December 2009, a comprehensive analysis of categories, current demographics of buyers of e-book and much, much more.

Contents

Methodology
Executive Summary

Chapter 1: Gate Analog, Digital Window
Introduction
Have you read eBooks?: Yes or No
Importance Market

Table 1.1: Overview of E-Book: Percentage of American adults who have read or purchased an E-Book within 12 months
Table 1.2: U.S. wholesale sales of electronic books, 2004-2009
Table 1.3: Total book trade of the United States and net sales of electronic books, 2004-2009

Chapter 2: Trends and user demographics in the E-Book Marketplace
Introduction
Myth # 1: E-Book Consumers tend to buy many e-Books
Experience Options Price
DRM Controversy Continues
The demographics eBook Buyer
Sex
Age group
Marital Status
Children in household
By employment status
Educational Achievement
Race Ethnicity
Urban and Suburban Local
By Income Group of Household

Bestselling Titles Partially Mimic Print
Overall Top Tracks
New Titles
Top Authors
Top Prints

E-Books and the Children's / YA segment

Table 2.1: Overview of the population of the purchase of books (U.S. Adults): customer trends of printed books
Table 2.2: Number of electronic books read during the last 12 months (2008)
Table 2.3: Number of electronic books read over the last 12 months (2009),
Table 2.4: Psychographic Analysis: Users of E-Book from users who are not E-Book: Buying and reading books printed (agree)
Table 2.5: Overview of the population of the purchase of books (U.S. adults) Move the cursor one year Hardcover
Table 2.6: Analysis Psychographic: Users of E-Book from users who are not E-Book (agree)
Books Table 2.7: Number of e-acquired free library and non-library sources (12 months)
Table 2.8: Average, Top 25 and Top 100 bestsellers, January-December 2009
Table 2.9: Average, Top Top 100 sales, January-December 2009
Table 2.10: Best Books of the scene with prices, 2008-2009
Table 2.11: Changes of securities Price Select Success, 2009
Table 2.12: Demographics E-Book, by sex
Table 2.13: Demographics E-Book by age group / generation
Table 2.14: Demographics E-Book, by marital status
Table 2.15: Demographics E-Book by children in Household
Table 2.16: Demographics E-Book by employment status
Table 2.17: Demographics E-Book by education
Table 2.18: Demographics E-Book by race / ethnicity
Table 2.19: Demographics E-Book by Urban vs. Suburban / Rural Local
Table 2.20: Demographics E-Book by income household
Table 2.21: Overview 2009 Composite List
Table 2.22: Top 50 titles, Amazon Kindle and Sony Reader Only, January-December 2009
Table 2.23: Top 50 titles, January-December 2009
Table 2.24: top 20 titles, Amazon Kindle, January-December 2009
Table 2.25: Top 20 titles, Sony Reader, January-December 2009
Table 2.26: Top 20 titles, Barnes & Noble corner, August-December 2009
Table 2.27: Top 20 Titles, eReader.com, January-December 2009
Table 2.28: Comparison Category Bestseller List
Table 2.29: Top 50 new titles, from January to December 2009
Table 2.30: Top 50 authors, January to December 2009
Table 2.31: Top 50 Imprints, January-December 2009
Table 2.32: Share of class bestsellers 2009
Table 2.33: Twilight Series by Stephenie Meyer brief, July 2008-December 2009

3: Trade E-Book Publishing chapter analysis categories
Introduction
Category Growth
Top Categories
Tips & How-To
Biographies & Memoirs
Business & Finance
Children's Chapter Books
Food, Wine & Travel
Fantasy
Fiction
History
Humor
Lifestyle & Home
Literary Fiction
Mystery & Thrillers
Politics and Current Events
Reference
Religion & Spirituality
Novel
Science
Fiction
Sports
Travel

Table 3.1: Amazon Kindle categories by total growth, December 2008-December 2009
Table 3.2: Categories Sony Reader from the total growth, December 2008-December 2009
Table 3.3: Categories eReader.com by the growth of Total Part-December 2008 October 2009
Table 3.4: Categories eReader.com the total growth, the second part of November-December 2009
Table 3.5: Barnes & Noble Nook categories of total growth, August-December 2009
Table 3.6: Top 20 categories of books for trade, January to December 2009
Table 3.7: Top 20 categories of electronic books, January-December 2009
Table 3.8: Success Advice & How-To titles, from January to December 2009
Table 3.9: Tips & How-To on bestsellers, January-December 2009
Table 3.10: Biographies success and titles of memoirs, from January to December 2009
Table 3.11: Biographies & Memoirs on bestsellers, January-December 2009
Table 3.12: Business & Investing Bestselling titles, from January to December 2009
Table 3.13: Business & Investing bestseller, January-December 2009
Table 3.14: Bestselling Books for Children Chapter, January-December 2009
Table 3.15: Children's Books on bestseller lists, January-December 2009
Table 3.16: Kitchen successful, Travel & Titles Wine, January-December 2009
Table 3.17: Food, Travel & Wine on bestsellers, January-December 2009
Table 3.18: The Fantasy titles to success January-December 2009
Table 3.19: Fantasy on bestseller lists, January-December 2009
Table 3.20: Success fiction titles, from January to December 2009
Table 3.21: Fiction on the bestseller lists, January-December 2009
Table 3.22: Success Story Securities, January-December 2009
Table 3.23: History of the bestseller, January-December 2009
Table 3.24: Bestselling Titles Humor, January-December 2009
Table 3.25: Humor on bestsellers, January-December 2009
Table 3.26: Lifestyles Success and titles of the house, January-December 2009
Table 3.27: Home & Lifestyle successes library, January-December 2009
Table 3.28: Literary Fiction bestseller, January-December 2009
Table 3.29: Bestselling Titles literary fiction, January-December 2009
Table 3.30: Mystery of success and titles of Thriller, January-December 2009
Chart 3.31: Mystery & Thriller on bestsellers, January-December 2009
Table 3.32: Politics and News about bestsellers, January-December 2009
Table 3.33: Policy Success and Current Events titles, January-December 2009
Table 3.34: Baseline bestsellers, January-December 2009
Table 3.35: Benchmark securities Success, January-December 2009
Table 3.36: Religion successes and titles in spirituality, January-December 2009 105
Table 3.37: Religion Spirituality & bestseller, January-December 2009
Table 3.38: The successful titles Romance, January-December 2009
Table 3.39: Romance on bestsellers, January-December 2009
Table 3.40: The successful titles Science, January-December 2009
Table 3.41: Science on the list of Sellers, January-December 2009
Table 3.42: hit titles, Science Fiction, January to December 2009
Table 3.43: Science Fiction on bestsellers January-December 2009
Table 3.44: Bestselling Titles Sports, January-December 2009
Table 3.45: Sports on the bestseller list, January-December 2009
Table 3.46: Travel hit titles, January-December 2009
Table 3.47: Travel on the bestseller list, January-December 2009

Chapter 4: BlackBerry, iPhone, Consumer meals PC Platforms for E-Book
Introduction
Formats Evolution of E-Book
Platforms
The personal computer
Mobile Phone or PDA
Apple iPhone, iPod Touch and iPad
Reading Devices Dedicated

Future devices
The most popular devices today

Table 4.1: Reading Devices Select U.S. current E-Book, the launch date
Table 4.2: devices used to read eBooks, 2008
Table 4.3: devices used to read eBooks 2009

Chapter 5: Conclusions and Recommendations
Recommendations

About the Author

Trade E-Book Publishing 2010 now Available on ReportsandReports. ReportsandReports, comprising of an online library of 10,000 reports, in-depth market research studies of over 5000 micro markets, and 25 industry specific websites.

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