business cards online designer

business cards online designer
How much For this whole Package ? Graphic designers Please Help me!!!!!!!?

Hi guy im not experienced graphic designer but i do Logo designs and all, but not like this time
one of my client ask me how much for total package for following items to design
anyone tell me current market price(for following items) please………

Logo Refinement: Print Version, Online/Web Version

Stationery:Letterhead, Continuation sheet, Business Cards,DL Envelope, C4 Envelope, C5 Envelope, Fax, Memo, label, Email Signature,

Marketing:Brochure (A4 nos.4),Folder,Leaflet(2pp DL),CD Label, Powerpoint Template(Standard Size),Rate card(A5/A4)

Office:Invoice,LPO,Quote

Media Kit:Folder/Brochure/with CD and rate card

That “package” is called a “Corporate Identity.”

Depending on the company, this work can cost from tens of thousands of dollars to hundreds of thousands.

I don’t know you. I don’t know your work or experience and I certainly don’t know the client.

I wouldn’t start the work for less than ten grand, but this price level may not be appropriate for you or your client. For example, if you have never done a “package” of this extent before and if you client is just some local small business trying to get started. But if this is some huge multinational corporate giant and you have the experience and chops (skills), even if you have never done a complet corporate identity before, they should expect to pay a LOT more. (general rule of thumb: The greater your impact your work has, the more people it is intended to reach, the higher the cost should be to do the work)

Figure out what your “hourly rate” is worth. Then, for this project, estimate how long it will take to do the work. Then DOUBLE it. It ALWAYS takes longer than you think it will. Trust me. The bigger the project, the more that can go wrong. Figure that, even if you only have to DO the logo one time, (in a vector graphic so it can be scaled up or down to any size) you STILL have to place it in the layouts for EACH of those documents and applications. It takes TIME to properly layout a business card. It takes time to place a logo and address and typeset an envelope, letterhead and all those other pieces of paper. It takes TIME to convert the logo and sig to a web version. It takes TIME to layout a brochure an burn a master CD.

And, with all this going on, the client is going to want approval steps, make changes and you’ll have a certain amount of rework to do, based on his changes and to fix some of your own mistakes.

Especially in freelance graphic design, time really DOES equal money. Give yourself a generous time estimate and then, like I said, double it. THAT is how much you quote your client and how you structure your contract. (you BETTER get this down in writing, along with a firm deadline and payment structure, over yours and the client’s signature) That way, if the client makes any MAJOR changes, you renegotiate the contract. (wouldn’t you HATE to be 90% done and then the clients wants to change the logo?)

Most of my contracts are written as an hourly rate with my time estimate. Since I double my estimated time, I almost ALWAYS come in on time and under budget. That way, I often give the client the pleasant surprise of an invoice much lower than the price he expected and I still get paid for every hour I work. Everybody’s happy.

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