business marketing major
Business Marketing Strategy
What it is and who needs it?
The marketing strategy term business may seem like it is esoteric or stratospheric, so let's take the mystery of it so you can design and implement your own business marketing strategy that fits your business plan small.
Strategy comes from a Greek word "stratagein" which means "to be" general. Think of a strategy into a comprehensive plan of action needed to win a war. The tactic smaller, detailed actions are called. You can have tactical plans which help you achieve your strategic marketing plan or overall marketing strategy of companies. It's pretty simple, does not it?
A business marketing strategy or strategic marketing plan is a comprehensive plan of action marketing that you will take to achieve a specific goal for your business.
Start with a goal: two million dollars in sales this years, develop into new premises at a certain date; twice the size of the company in two years … whatever the goal may be. Something realistic but difficult. This "war" you want to win. Guess who is the General.
Then, develop a single plan all stages their marketing, necessary to accomplish this (for example):
- Publish a newsletter to all existing customers and mail on a quarterly basis.
- Work out 4 special offers of the year and promote them to all our customers.
- Establish purchasing online and develop the website.
- direct mail campaign promoting the website to all customers.
- Get mailing lists of the work (Market) and make a series of 3 mailings of postcards to them and follow up all leads and close.
- Etc.
You have idea. Do not rush it. Do your homework. What worked in the past? Learn about successful marketing campaigns.
Your marketing strategy for business must be provided in the correct order and you should have an idea of budget when you write. "Run A series of 30 second TV spots during the Superbowl "might sound like a good thing to do, but can you afford? On the other hand, when you build your company's marketing strategy you should not try to cut corners. If you do not contribute much, it does not matter the quality of your product or service is, nobody will know and you go bankrupt.
What really works when it comes to marketing?
Many owners Business not a good enough answer to this important issue. I learned through a combination of studies and experiments.
From my own hard won experience, I discovered a real marketing campaign will consider at least seven points which are described below:
1. Targeting your market
Your marketing will produce the best results at lower cost, when you target prospects with the greatest need what you offer.
Identify the best people to send postcards to. Design your cards Postcards to appeal to their greatest need.
If you are able to break down your target market into sub markets, we can write postcards that specifically mention the needs of these people (an example is breaking your own customer list into customers who buy more often, customers who spend the most money with you, customers who have been offering your customers the longest and making special based on the category to which they fit in).
2. Create a USP for your business
USP stands for "Unique Selling Proposal".
It is a statement of what is different about your company and its products. Your USP gives the reason people should do business with you. It amplifies the benefits of doing business with you and your business. My USP is POSTCARD marketing experts.
Create your own USP and put it on all your promotional materials, invoices, shipping labels, etc.
Use your USP to communicate the benefits of doing business with you and why you're better than anyone which of your competitors.
3. Always make an offer
Make sure you ask your prospects and customers to do something when they receive postcard. By giving them something you know they are likely to want and giving them a smooth path to respond, you're making it easier and desirable for them to respond.
4. Create and maintain a database of customer information you collect responses to your mailings
Most people who receive a postcard from you will not be with you the first time they receive.
But once they contact you, you must create and maintain a database that allows multiple times in contact with them to respond to offers.
Fifty percent or more of many companies' sales come in the wake of a follow up with people who have already contacted, but did not buy right away.
No kidding, repeat contact does drive sales. occasional shipments can get answers, but must leave the sales on the table. These sales can be picked up with repeated mailings.
5. Remove the fear of loss
People do not want be fooled, pure and simple. Unfortunately trust does not currently high between customers and businesses in general. People were Too often disappointed, by being sold one thing and find another.
Guarantee or warranty is a good way to reduce or eliminate the risk of customers to get something other than what they bargained for.
Guarantees and warranties increase response and sales by reducing customer risk
.
6. Expand your range of products
Getting new customers is more expensive than selling to existing ones. In a regular new products and services to sell to your customers and offer new products and services for them, you can develop your business efficiently and easily.
7. Test Your Postcard Promotions
Monitor the effectiveness of your postcard mailing. How many people responded to your mailings? What is the dollar amount of sales resulting from these responses?
Is the money you spend to attract new company that gives you a good return? What can you do for your marketing more effective? Change your offer, title, price, timing of your offer. When track their results and improve your response.
These are the points to follow when designing your own marketing strategy. When you're finished, you define the steps necessary to achieve your goal using existing resources to achieve marketing great ROI (return on investment).
After that, you just have to get these measures implemented and may require planning, but it is all in the context of your overall business marketing major.
About the Author
Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made Inc. Magazine’s prestigious Inc 500 List as the one of the 500 fastest growing companies in the nation. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. As an Expert Author, she is always willing to share her marketing advice through articles, interviews and speaking engagements. Visit her web site at www.postcardmania.com
La Salle University Marketing Major
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