business search engines uk

Will UK-based search engines score big with searchers and advertisers in Great Britain in this era of cost-cutting? It seems a possibility, given that, advertisers will be looking for greater relevance and return on investment (ROI) in this age of budget cuts.

With the total UK search market set to grow by 24 percent, to 2.75 billion pounds this year (Source: E-consultancy’s Search Engine Marketing Buyer’s Guide 2008), advertisers seem likely to opt for advertising that will give proven returns.

Robin Goad of Hitwise notes that while Google is still the leader in the UK web search market, accounting for 87.3 per cent of all UK searches in May 2008, the market for local and regional search is much more open.

A lot of UK searchers have been found to use local terms when searching, and certain categories, such as Business & Finance and Shopping & Classifieds, are known to receive more traffic from specialist local search providers.

Regional search engines target a local audience and give much more relevant results than global search engines. For instance a search for “iPhone” on the Shop section of a UK-based search engine like Searchers.co.uk, will return a list of iPhone sellers in the UK, while a similar search on Google’s shopping section will return global results.

It makes sense to use a UK-based search engine to search for products and services in this region, rather than waste time and effort browsing through numerous pages of results returned by a global search engine.

Besides making it easy for UK searchers to find the information they need quickly and efficiently, UK-based search engines can also give regional advertisers a better deal than global search engines. Because their users are primarily from Great Britain, they can offer advertisers the maximum relevant exposure to searchers from this region at competitive rates.

Another way in which UK-based search engines score over global search engines is that they offer excellent local search features. For example, Searchers.co.uk features product search, news search and a local business directory search of more than 2 million UK company records, in partnership with other industry leaders like Kelkoo, Yahoo!, and Scoot.

There are many advantages to using regional search engines to shop and locate products and businesses in the UK. UK-based search engines like Searchers.co.uk can offer users a better search experience and advertisers a better ROI. The time has come to shift focus from the more generic search engines to the ones closer home.

About the Author:

Searchers.co.uk are UK’s most relevant and informative search engine.

Article Source: ArticlesBase.com – Uk-Based Search Engine: Local Search With Relevance

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