business strategy

Hi, do anyone know how to answer this question using business strategy?
Porter’s ideas of cost leadership, differentiation and focus as distinct and separate generic strategies. Why does he argue that a firm which is stuck in the middle will be a below average performer?
Appreciate anyone who can advice.
Thanks
Any entity stuck in the middle, note stuck meaning reached a plateau, is on its way down. Natural forces of change state there are always people gunning for the top, but no one wants to be at the bottom. If you plateau and the best position you get to is the middle, then as others continue to strive for more, you will find yourself falling behind even those you have lead.
The Five Components of a Business Strategy
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