Remarkably there are no less than 1.3 million SME companies in the Britain that aren’t even online. Of the businesses that do have a website, most manage to have a poorly designed and ineffective presence on the internet. Whatever market you’re in, the Internet must be a fundamental part of your marketing strategy. You should ignore it at your peril.
There are numerous reasons why the web is not properly embraced by SMEcompanies. Many business owners wrongly believe that a site is simply a luxury they can’t afford. This couldn’t be further from the truth. The costs of having a great website designed are much lower than you may think. A site that will be a vital asset for years to come will generally cost no more than one annual half page display advert in the Yellow Pages or a single page advert in one issue of a trade mag. There’s no reason for any company site to look like it’s been designed and developed on a limited budget, but it’s important to get it right the first time. Choosing a web designer based on them giving you the cheapest quote might be attractive in the short term but won’t ever garner long term good results. You should see your site as a long term investment, just as you would with any other business investment.
Having a website is very a cost effective way to market company and immediately show a creditable, professional image. But, having a website isn’t always enough. Apart from the branding, layout and content the most important part of a website is making sure that it is targeted and optimised so that you get visitors. There are a number of ways to get your website noticed online including offline advertising, internet marketing and PPC but the most effective of all is SEO. SEO stands for Search Engine Optimisation – which put simply is the process of optimising your websitecontent in order to increase volume and quality of traffic to your website. The higher your website appears in the search engines, the greater the chances that your site will be visited . Most businesses that do have websites are in many cases offering little more than ;static, unoptimised sites. They are usually impossible to find on Google unless someone actually searches for them by name. The top 10 results will attract the most traffic, with the top spot getting most of the clicks. It is a common misconception that it’s hard to rank high for these kinds of search terms and best of all the resulting traffic and potential customers are all free. The number one position on Google receives 42% of the clicks. Below the top few spots, the percentages decrease drastically. If your site isn’t at the top of Google, you are missing out on a lot of visitors and therefore potential customers. In conclusion every company should have, at the very least, a search engine optimised site. SEO Essex can help your business get to the top of Google. Visit them to get a free SEO report and analysis of your site now.
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