Your website is the most significant marketing piece of virtual real estate you own. People will only go to your site, and go there often, if your site has value to them. If a person likes what you offer, he will return. Moreover, he will tell other people about your site.
You don’t have to compete with the big sites to get your piece of the internet earning pie. A beginner marketer won’t have the resources to compete with the bigwigs yet. So, start from the bottom. The most successful websites started out small then worked towards a bigger audience. Because they offer something that people like, they don’t even have to promote; their readers promote them by word of mouth.
5 Keys to Creating a Quality Website
1. Give them something to do.
If all they can see on your site is text, text and more text, they’ll get bored. To be a success, you must get your readers to react to your site. Ask your reader’s opinion through surveys or polls. Set up a discussion board so your readers can talk amongst themselves. Offer a blog that inspires commenting. At the very least, tell your readers about your contact page.
2. Use Videos
Videos of yourself talking will increase your credibility and people will feel like they know you already. If you can discuss anything using video, people will trust you more.
3. Don’t Disregard Your Niche
People go online for a number of reasons, and these reasons have to do with what they want. If your website provides information and entertainment then you’re in tip top shape. Write case studies, interviews with experts and even product reviews, with video or audio attached.
4. Easy Navigation
If your site is laid out nicely, with products and services, information, prices, FAQs, and content easy to find then people are more likely to hang around. Keep your site simple. Offer a search function where users can search for products, services, or content topics quickly and easily. Remember, the longer they stay on your site the more likely they are to make a purchase or to return again. Test your website’s appearance on different browsers to make sure every visitor has a good experience.
5. Have a Logo
Your logo’s colors should be easy on the eyes. Your brand must stand out to people so that they know it’s you when they see you on Facebook or Twitter.
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How to make money online
Russell Brunson
Mike Filsaime
Tags: internet marketing, website design
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