How To Get The Most of Facebook Advertising Opportunities

The volume of traffic at Facebook is obviously obscenely huge, and there are many businesses and advertises who are cleaning up – literally. Are you jumping on this opportunity? Well, today we will outright give you 3 solid Facebook advertising tips that work and that you can use.

The first Facebook advertising tip is very obvious but many ignore it – its split testing your ads. It’s important that you are getting good results because you don’t want to keep investing hard earned money into anything that is not working. Many times, you will see Facebook advertisers that introduce new ad campaigns with no more than one hundred dollars cash. When they see that the results aren’t that favorable, they decide that the whole Facebook advertising system is flawed. However, this is far from the truth. If your ad isn’t getting good response, then maybe you’ll have to work on fixing it. All successful advertisers are aware that in order to get your ad to perform well, you will have to do extensive testing.

Naturally, ad copy plays a huge role with any advertisement, and that is one thing you must test. You need to be able to write ad copy that hits the right triggers and buttons. Make your ads distinguishing from the other ads in your market. If you can write effective classified ads, then you will know what to do at Facebook. Never leave out explicit statements to click, learn more, read more, etc.

In other words, you have to include a strong call to action, without which your ad would simply look plain and dull where the user doesn’t even know what to do. If you know your target market, then you will know how to talk to them and use jargon they also use. So do the things that have been proven to yield good results, and you’ll do well with your ads. Just keep in mind that your success will reflect on the efforts you put into it.

Ok, this one is really important: At Facebook, always send your fan page traffic to your custom tab and “not” your profile wall.

This all has to do with control and conversions, and you do not control what is on your wall. Right? You know it. But the custom tab is where you are in charge, and you’ll be able to put what ever it is you want for your fan page, etc. There is no control with the wall because, as you know, that’s where all the other people can leave comments about who knows what. Also, marketers have already shown that conversions are much lower when they originate from the wall. The easy moral of this story is that the wall is bad for business.

All in all, from the above Facebook advertising tips we come to understand that it’s really not that difficult to get response from your Facebook ads if you’re doing it the right way.

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