Marketers Love Making These Linking Building Blunders
All experienced marketers know how valuable link building is for successful SEO. Still though, that’s no reason so rush out and find them from just any source. Improper link building can quickly become costly in money and in your time. If you’ve decided to build links to your sites, then it’s best to do it correctly. Short cuts are tempting, but you risk having your site banned by Google, and all your time and effort will be wasted. In the past few years, the process for building links has experienced changes. The fact remains that it’s not as easy as it used to before. It’s just that Google has gotten tougher on marketers who try to cheat their system. Still, there are many blackhat marketers who are always keen on using their own techniques to build links unethically through blog farms, comment spamming, etc. But there are many accepted ways to build your backlinks, where the whole process takes time, which is why marketers end up making some costly mistakes that have a negative affect on their websites.
Ok, first mistake on the list is using a backlink from a web property with a bad reputation in the search engines. If you unknowlingly link to such a website, the search engines will lower your SEO score which will only hurt your rankings. If you link to a site with bad reputation, you’re telling the search engines you think it’s a reputable site. The problem is they will not agree with you – and you’ll get slapped with penalties. That’s why it’s critical to have a good idea about site reputation before receiving backlinks from them. And if you are offered money to provide a backlink to a site with a shady reputation – don’t do it because you’ll only be inviting penalties for your site. You can prevent issues down the road by staying clear of these websites.
Another mistake is not taking advantage of the ALT tag in image links. The ALT text is important in image links because you can put your relevant keywords in them.
SEO linking has a lot of things to it that are known, but there are some not so well-known aspects. Any breaking of these rules will catch up to you, and you’ll only be looking at problems. So it’s important to stay up to date on linking policies. This will help stop costly mistakes plus help you be in front of your competition. All this will help your search engine positions, and it will help make for safer backlinking.
