Membership Websites are Great for Increasing Web Revenues and Conversion Rates

Tracking and Measuring Your Web Traffic is Vitally Important

Tracking your web visitor traffic flow is absolutely vital so you can effectively and strategically increase your conversions and change strategies on the fly when a model isn’t working. Tracking also helps you to determine very quickly what Sales Page and Squeeze Page combinations work best. Basically, track your visitors so you can increase conversions, as well as, profitability per customer. Define your Visitors Value so you can predictably project what it will cost you to acquire a new customer for each Sales Level. A great Free Measurement Tool is Google Analytics.

These are excellent internet strategies to include with your Search Engine Optimization to really increase the value and revenue of your company’s websites and web properties.

How and Why to Use a Keyword Tool

Go to Inventory.Overture.com and utilize their keyword tool to determine what search words and phrases are most popular for your products and services. This is a great tool to narrow down the effective Keywords to use to develop Relevant Content on your websites for the products and services you offer. Using popular keywords to guide your web content, relevant to your specific line of business and expertise, will drive “free” natural Search Engine traffic to your site. Google’s keyword tool is good too.

Types of Web Marketing Pages

– Squeeze Page: This is a single request Opt-In webpage that directs the web visitor to Action: Opt-In for a Resource Article or Newsletter or Email List, Make a Purchase, or Get More Product or Service Info. This is an first-class page for visitors who have been pre-qualified via an On-Line Marketing forum. A great page to offer a Free Newsletter, Tips, Article, etc to establish credibility.

– Sales Page: Compelling headlines and delineated benefit points that accent your Product or Service’s value and asks the visitor to Act. Usually a building block process works the best, guiding the visitor to a sale in a serried of steps.

– Blog: Write 3-4 blog posts a week about your area of industry and expertise, giving away free advice and info. Many blogs offer areas where visitors can provide feedback. I recommend you read the feedback prior to posting and be sure to respond to all Blog Feedback. A Blog is a fantastic way to dramatically increase targeted traffic to your website, stay in touch with your customers, and generate the viral marketing affect.

– Membership Web Page: Put your site’s best, most valuable, exclusive content on a membership site and charge for monthly membership. A membership website has hard to come by experienced-based information, and the member site creates a community of similar goal driven individuals who can intercommunicate through forums and find common solutions.

Understanding the difference in the types of web pages and websites gives your Website Development another level of sophistication and effectiveness.

Web Sales Page Tips

Some important elements to consider when developing your Web Sales Pages…

Define one pressing Customer Problem per sales page.
Headline states the Problem in a Few Words with your Most Significant Benefit juxtaposed. For example: Are you currently losing Customers? Learn about our System to hold & increase your Customer Base, even in a Recession!
Reaffirm the Problem. Build Empathy. Provide Solutions
Handle Common Objectives: i.e. experience, expertise, testimonials, articles, books, industry experts, data; confidentiality, privacy & security policies; after the sale support (this is crucial!).
Low Risk / Irresistibility Factor: Take as much risk out of your offer as possible with freebees, discounts, add-ons, but don’t give it away. Think about Guarantees, Warranties & Return Policies.
Build Value
Recap Benefits: Give them an alternative if they opt not to act and be sure to ask why.

Squeeze Page Tips

Use your Squeeze Page in combination with the Sales Page. An Opt-In (or choices) on the Squeeze Page leads to a specially configured Sales Page for that specific Opt-In.

Some Squeeze Page tactics and components to consider…

– Increase Customer Conversion Percentage: Free Guide or Article; Free Consultation; Free Assessment; Free Newsletter; 30 Day trial run of Product or Member Site, etc.

– Use the Opt-In Information Gained: You can build a great database of customers that want to be marketed to by asking for their email address.

– Conversion Tips: Position your Opt-In Box at the top; use interactive strategies (i.e. questions, survey); bundle and add options to offers.

– Progression Model with Option to Buy: I like this type of Squeeze Page Strategy. Give a customer the opportunity to go at his or her own speed and purchase easily anytime in that process. The tactic is to allow the customer to progress one page or step at a time to find a comfort level and then having the option to buy at anytime in the sales process.

– Design a Qualifying Progression Model: Separate “Browsers, Opt-Ins and Buyers” into different strategical Target Groups with customized tactics for each group.

About The Guest Writer

Frank Goley is a Business Planner for ABC Business Consulting. He is a specialist in company planning, advertising and marketing, strategic planning, business turnarounds, on the web promoting and search engine optimization (SEO). Frank has penned over 170 Business Success Articles and E-Books. He is writer of a Business Plan Guide and writes the Business Success Weblog. Frank seriously likes supporting businesses to start, grow, turnaround and succeed!

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