Provide a Product Preview With Autoresponder Software

Building customer excitement and interest is the first step to successfully marketing many products. A vital role is played by autoresponder software in building this excitement and interest. If you were developing an ebook for instance, you may want to start telling your website visitors and opt-in subscribers about it.  Start building interest; tell them what this product will do for them, and how soon it will be available.

(Check out this video titled, ” Traffic Generator Time Saving Tip” from FantasticInternetMarketingTips.com)

Do more than build interest by telling them about it.  Use a bulk email sender to let them preview your product!  Even though you will be selling the product, you can allow your potential customers to preview the information. Have you ever seen previews for movies that will be playing in theaters soon? It is the same concept.

Into an autoresponder, load one chapter of the ebook,  and put a form on your website where your visitors can enter their name and email address to receive the preview chapter free of charge. This gets their name on your list of potential customer. Each week, send a reminder email, letting them know how close the release date is, and what they can expect from your product – keep building excitement and interest.

Finally, a couple of days before you are ready to launch your product offer those that received the preview the option to buy a pre-release copy. You can opt to offer a discounted price, or leave the price as it will be on launch day – the choice is yours.

Take a look at the list of people who signed up to receive the preview. How many of them are still ‘subscribed’ to that list? They’ve had the option to stop receiving notices about your product, but they chose to keep receiving the information you were sending. These are highly targeted prospects for your product. They have already shown you that they have an interest in your product, and a large number of those people are simply waiting on the autoresponders broadcast message that will let them know that it is time to pick up their copy of your product!

Isn’t automation a wonderful thing? Using an autoresponder, you are able to see how much of a market there is for your product, and before it is ever released build a great deal of interest. To make sales on lauch day this is key. Use autoresponders to build the interest. Get your prospects excited about what is about to come – and on launch day, watch the sales pour in as you give them what they want.

Tags: Autoresponder Software, autoresponders, traffic generator