Willis Ford on the Rebound

When searching for a Used Chevrolet Smyrna DE , car shopper Sean Johnson found his way to Willis Ford from a Google search. What began as a simple Google search for New Ford Smyrna Delaware   is now a satisfied customer driving down the road.

This success story has become routinefor Willis Ford. Lots of prospective buyers are have been pouring into the showroom confident that they are about to make a smart purchasing decision. Business has been booming since Willis Ford launched their new website. According to Forbes Magazine, the first quarter of 2010 saw the automotive sales climb 24.3%; clearly worthwhile buyers are showing confidence in the industry. With the automotive industry showing signs of life Willis Ford has raised the stakes by introducing a new database-driven website.

There is good reason for flurry of activity. The major automakers are posting gains once again and the lineup of new cars has buyers salivating. From futuristic hybrids to head-turning new additions to the sports car segment, it seems that innovation now rules the industry. Now the challenge of selling cars is getting the vehicles in front of these quality buyers.

The automotive industry has been hit particularly hard the last few years. The economic downturn exposed several dealerships that could not compete in a modest buying market. Several dealerships had to close due to poor sales, over extension of capital, or plain old bad management. The surviving dealerships are now flourishing that buyers are once again ready to spend. Just a few years ago many dealerships were facing extinction. As credit scores dropped and quality buyers grew scarce, many dealerships faced hard choices about their spending. Without a stream of new buyers many dealerships had to shutter. The survivors of the downturn have found exciting new ways to maximize their advertising dollars using the internet to effectively display their inventories.

“Rarely do we confront consumers with credit issues because all of these website based leads are ready to buy a vehicle now. Over 75% of our sales currently come from our website. Numbers like these were never possible in the past. You can truly see the experience and knowledge that JPM brings to the table.”

Santosh Viswanathan, Managing Partner Willis Ford

Businesses like Willis Ford didn’t simply go away when the recession hit; they rolled up their sleeves and found ways to survive in a tough industry. Their survival is an inspiration to anyone who has faced tough times these last few years. With the right blend of honesty, hard work, and expertise Willis Ford has made it through the recession and is positioned for great success in the months to come.