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The past several years has seen only increasing number of IM marketers using WordPress as their platform of choice. Seems there are quite a few motivations for choosing WordPress. It’s no problem at all to customize, plus it’s really easy to use, and the best part is it’s free. And there’s no need to be versed in things like CSS or HTML in order to make a great site. You don’t need to spend a lot of money on an expensive template. Thanks to all of the plug-ins that are available, you can get your site to look and behave however you want it to. Choosing the best and most effective plugins for you online business is important. So let’s move quickly and discuss a few plugins that will help you with business.

Before we delve into some of the great plugins for WordPress though remember to be selective, don’t clutter your site with too many features and options.  I have worked with many sites which have in fact stunted their development by using an inappropriate plug in.  Keep an eye on how they all function, I once had a plugin which delivered the addresses of a new UK proxy every day so internet marketers could check UK search results, little did I know that the site that this plug in connected to was extremely slow and had coding errors.  The result – my page load time shot through the roof especially worrying as it’s one of the variables that the search engines take into account.  Removing that plug in caused my site to speed up and my rankings increase, having said that there are some wonderful plugins that really are beneficial. 

You may not understand why, yet – but make sure you install the Google XML Sitemap on your blog plus read-up about using it. Seriously, this is one of the most important plugins you’ll need to have for IM. A Sitemap is what Google uses to search all of the pages of your website. If you want to make sure that your Google page rank and search engine rankings stay accurate you will want to create a new sitemap every time you update your site. Doing this by hand can become involved and take some time. However, not really a problem with the plugin because it auto updates whenever your site is updated.

The WordPress Mobile Pack is a plug-in that makes your WordPress website look pretty on mobile phone internet browsers. Giving your blog the ability to be seen in mobile browsers is an extra marketing avenue for you, so it’ll never hurt to avail yourself of it. One of the best features of this plug-in is that it gives site viewers an option of viewing your website with a “desktop computer display” or a “mobile browser display.” You know how web surfers crave control, features, and options so this is something you will probably enjoy. They have a choice and are not forced into just one thing.

Your subscribers can stay on top of your site updates when you send them messages using the plugin, SMS Text Message. When you install it, it will install an opt-in form on your blog. Your visitors will need to opt-in with their cell phone number so they can receive your site’s text messages. This is a great way to instantly let your subscribers know that you have updated your site. However, we’re really not sure how effective this may be in the real world, so it could take some time to build a list this way.

WordPress is an incredibly versatile content management system. Internet marketers are constantly discovering the versatility of this platform in their IM businesses. Perhaps there are those who believe WordPress is just for the casual blogger. But that’s not true at all.

You can use this in whatever manner you care to. And then when you factor in the suite of plugins, it’s clear that you can make it perform in any manner that suits you.

So armed with a wordpress blog, a handful of professional plugins and a successful link building campaign your site can soon be delivering you some serious traffic, good luck.